Apparently Apple and Microsoft have took on the tactics that Coca Cola vs. Pepsi, and McDonald's vs. Burger King used back in the 80's. To be fair the first shot over the bow with their "Get a Mac" TVCs. Microsoft this year decided to spend USD300 millions on an advertising campaign to savage the poor image of Windows, brought on by the negative press towards its latest version of Windows named "Vista".

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On October 14th (US Pacific time) last week Apple had a press event at its Cupertino headquarters to announce the new line of MacBooks. Microsoft's attempts to steal the attention from the announcement by instructing its outside-PR firm to release a press message titled, "Why You'll Find Better Value in Windows PCs than Macs" in anticipation of Apple releasing a USD800 laptop.

Will these dirty tactics really going to sway the shopping habits and opinions of the average consumers?The one good thing as a result of the Coca Cola vs. Pepsi advertising campaign war were the many ingenious and clever commercials. Given the several TVCs from Microsoft in their campaign, it looks like their efforts is no match to Apple's outside-agency, TBWA Chiat/Day.

May be it is time for Microsoft to stop purchasing advertising agencies, hands-off on its advertising campaigns, and leave the agencies to inspire themselves into creating a campaign that is more appealing.

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AuthorVinko
Categoriesopinion

For the past 23 years the Mac OS had shined against most operating systems, particularly Microsoft Windows OS. Although Apple, particularly Steve Jobs, had always had the believes that the product will speaks for itself. Where as, Microsoft had a powerful market machine and able to successfully sell an obvious inferior product.

So hopefully these new iPhone ads are signs of Apple's marketing attitude changing for the better.

read more | digg story

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AuthorVinko
Categoriesopinion
DSC00062 DSC00061

It is about time that Hong Kong advertiser; or to be more exact window dressers, come up with some original ideas.

It is rare that any retail stores in Hong Kong takes the time to create a window display that is original, attractive and able to draw the passer-by into the store or at least stop and look.

This particular retailer used the pictured window display to set up two XBox game station for visitors to try a racing game that contains ads of the products that the store carries.

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AuthorVinko
CategoriesObservation

About 3 years ago Apple Computers began an advertising campaign and section of their web site; "Switch" dedicated to the Windows users who recently switched to the Macintosh platform, or as Apple puts it "seen the light". The just of the campaign was just to share the stories and experience of prior Windows users who recently switched to the Macintosh platform. With PDAs there had been a similar migration, but from Palm OS to Windows Pocket PC, but the stories and experience is not as favorable for Microsoft.

I recently was speaking to one such PDA user who switched from a Palm device to a HP iPaq. One important thing is that this individual had been a happy Palm user for many years and the only reason she is using an iPaq is because her previous Palm died on her, and her (non-technical) boyfriend decided to buy her a replacement, but bought her in stead a HP iPaq.

For a layman average PDA user, the iPaq and more specifically the Windows Pocket PC is not as easy to use and more complex compared to the Palm OS. After a few months use of the iPaq she is now fallen back to use Post-It Notes. It got to a point where she has Post-It Notes stuck to the back of the iPaq. Now that is ironic. Unfortunately, I did not have a camera with me otherwise I would have a picture of it here.

This individual has decided that she will purchase a new Palm device very soon.

So as you can see forcing people to switch is not the right approach. Apple and Steve Jobs had the right idea. Steve always thought that his company has good products and they will just speak for itself. So he and his company just concentrate on developing amazing revolutionary products.

One cannot always believe what is advertised!While sitting at a Starbucks in Causeway Bay; which I often do. I notice the truck in this photo. Would you think twice about hiring this moving company, "Reliance..."?Take a look at the cartoon egg on the side of the truck. Do you see what I see?I guess in this case the word "Reliance" may not apply.

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AuthorVinko
CategoriesObservation

Coke Stand #1 This is a picture of a Coca Cola retail stand in the middle of no where near a small fishing village South of Hua Hin, Thailand.

Coke Stand #2

It shows that Coca Cola will go to no end to eliminate the competions.

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AuthorVinko
CategoriesObservation