Apple logoBefore heading to bed, I thought I give everyone a quick summary of the keynote at Macworld 2009. Apple announced three new things: iLife '09, iWork '09 and a new MacBook Pro 17" plus two iTunes Store updates. The latter being the immediate availability of 8 million DRM-free tracks on iTunes Store worldwide and OTA (Over-the-air) iTunes Store purchase on the iPhone.
All four components: iPhoto '09, iMovie '09, GarageBand '09 and iWeb '09, of the suite received a refresh. With the most significant being the new sort by Faces and Places features of iPhoto, and the tutorials of GrageBand. All of this for USD79.00.

Again all three components: Pages '09, Numbers '09 and Keynotes '09, received a refresh. With the significant improvements being: Pages '09 with its full-screen view, easier formula creation and more templates to choose from in Numbers '09, Keynote '09 has more automated transition creation, new theme, plus a paid iPhone App (USD0.99) for controlling the Keynote presentation on your Mac. Alll this for USD79.00. With iWork, Apple is also launching iWork.com, which requires iWork '09 to try.

The new MacBook Pro 17" (Early 2009) starts at USD2799.00 with:

  • 2.66GHz Intel Core 2 Duo
  • 6MB of L2 Cache
  • 1066MHz frontside bus
  • NVIDIA GeForce 9600M GT graphics processor; 512MB of GDDR3 memory
  • NVIDIA GeForce 9400M graphics processor with 256MB of DDR3 SDRAM shared with main memory
  • Maximum video resolution 1920 x 1200 pixels
  • 4GB (2 x 2GB 1066MHz) DDR3 SDRAM, with a maximum capacity of 8GB
  • 320GB 5400rpm SATA hard drive
  • SuperDrive optical disk
  • A brand new type of battery* (95-watt-hour lithium-polymer) that gives the MacBook Pro 8 hours of wireless productivity
  • One FireWire 800 port
  • Three USB 2.0 ports
  • Combined optical digital In/Out and analog line In/Out
  • Built-in iSight camera
  • Built-in omnidirectional microphone
  • Built-in stereo speakers
  • Built-in 10/100/1000BASE-T Gigabit Ethernet
  • Built-in AirPort Extreme Wi-Fi (based on IEEE 802.11n draft specification); IEEE 802.11a/b/g compatible)
  • Built-in Bluetooth 2.1 + EDR
  • Mini DisplayPort
  • ExpressCard/34 port
  • Full size backlit keyboard
  • Multi-Touch trackpad
Optional features being:
  • 2.93GHz Intel Core 2 Duo
  • 320GB 7200rmp SATA hard drive, or 128GB SSD drive, or 256GB SSD drive
* battery in the new MacBook Pro 17" is not removable.
All in all this is a bit disappointing to me, because I was hoping for a new Mac Mini with AppleTV features built-in.

Apple announced in a PR that the coming Macworld 2009, held in San Francisco will be the last time Apple is attending MacWorld. Is this announcement that significant? With the buzz generated with this Apple PR, the Interweb has been buzzing all morning and through out the day with new articles speculating what this all means. With some even brought up conspiracy theories.

Here are a list of articles found on the Interweb so far:

To me this is an inevitable decision that is long over due by Apple and other large corporates. Apple had long omitted their attendance at CES, and earlier Adobe announce that they will not be attending Macworld 2009.

Large conferences like CES and Macworld are not suitable venue for them to show off their products, these sort of show are more suitable for SME and startups. Unfortunately, without the large corporates, consumers may not attend these shows. If the attendees do not show up the organizer will eventually have to shut the show down, the ones who will suffer the most are the startups and SME who relies on the traffics to these conferences to get their word out. For them I say they need to rethink their marketing strategies.

With this PR announcement, Apple has in effect drove in the last nail to the Macworld coffin. When Apple pulled out of the [US] East coast Macworld conference, the organizer had to eventually stop holding a conference on the East coast. This latest development should shut down Macworld once and for all after the San Francisco show in three weeks. Unless the organizer comes up with original tactics to keep the attendees and exhibitioners.

For the average consumers (Macintosh and Apple products users), I think the lack of a Macworld is a great lost. Although, Macworld is serving only "average" consumers in the San Francisco area, as there are not too many "average" (non-press, non-tech industry) users who flies to San Francisco just to attend Macworld; admittedly I did one year. Most of all Macworld also serves as an annual celebration for these consumers for choosing the Macintosh platform and Apple products in general.

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AuthorVinko
Categoriesopinion