Being one of the most critical users of Smartone-Vodafone (SMV) I am also someone who believes SMV can do better. With the introduction of Zendgo on the SMV mobile network it is definitely a sign that SMV wants to be chic, whether it is time will tell. Using substitutions in place of Chinese or English characters in a message is not new. Taiwanese and mainland Chinese use numbers to represent phrases in SMS and IM. Japanese mobile and iPhone users have Emoji. Mobile handsets and carriers around the world had adopted Emoji as an alternative form of expression in SMS like emoticon's use for IM.
Why SMV invents a new form of emoticon, especially when its users have to subscribe to a tariff plan to use. Not to mention the recipients of these Zendgo message will either have to install a Zendogo client and/or subscribe to the SMV Zendgo plan to view the incoming message.
Can someone explains to me why SMV doesn't simply promote the use of Emoji instead? It is free for all handsets that support it (ie. iPhone, Samsung selected models, LG selected models, and many others).