In the typical marketing tactics of McDonald's restaurant, they are having a World Cup 2006 promotion.
For those of you who may not know, World Cup 2006 is the international soccer match held every 4 years. This year it is being held in Germany.
The McDonald's promotion involve them giving away World Cup 2006 team cards for every HKD17.00 their customers spend per visit. Each on of these cards represent one of the teams who are competing in the World Cup. If one of these teams win their game, every customer holding the winning team card are eligible to get a free food item with the purchase of their "Fantastic Value Meal" (aka. Rice Burgers), which cost HKD22.00. So you see that McDonald's wins.
Most people who like soccer will want to collect the team card for their favorite team, causing them to keep purchasing HKD17.00 meals.
Not that I want to collect these cards or even like the Fantastic Value Meals, but I found it poor customer service today to find that the McDonald's restaurant that I went to today did not have any of the cards left. They did not even have a sign at the counter or at the door letting people know before they purchase their meal.