Kutcher Ding-Donged Turner

After beating CNN (Ted Turner) to the 1 million follower mark on Twitter, Ashton Kutcher; or @aplusk as he is known on Twitter, this evening (US CST) pulled a guerilla marketing stunt in Atlanta, Georgia, USA, during a massive Tweetup in front of the CNN building.

Kutcher and his wife, Demi Moore @MrsKutcher, tweeted about the event and brought over 2000+ viewers to the live stream on UStream.tv.

Has this stunt achieve anything? Publicity for Ashton Kutcher? Publicity for Kutcher’s company Katalyst Films? Kutcher once explained the meaning of his handle “aplusk”, as “A+” is the highest rating at Katalyst. Did this bring any attention to Malaria Foundation International? Often the true intentions of guerilla marketing is hard to pin point. Sometimes it will have unexpected consequences and results.

Guerilla marketing is not a new concept but execution by celebrities like Kutcher is. Will more celebs adopt this approach? We will need more understanding law enforcements for that to happen.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.