After beating CNN (Ted Turner) to the 1 million follower mark on Twitter, Ashton Kutcher; or @aplusk as he is known on Twitter, this evening (US CST) pulled a guerilla marketing stunt in Atlanta, Georgia, USA, during a massive Tweetup in front of the CNN building. Kutcher and his wife, Demi Moore @MrsKutcher, tweeted about the event and brought over 2000+ viewers to the live stream on UStream.tv.
Has this stunt achieve anything? Publicity for Ashton Kutcher? Publicity for Kutcher's company Katalyst Films? Kutcher once explained the meaning of his handle "aplusk", as "A+" is the highest rating at Katalyst. Did this bring any attention to Malaria Foundation International? Often the true intentions of guerilla marketing is hard to pin point. Sometimes it will have unexpected consequences and results.
Guerilla marketing is not a new concept but execution by celebrities like Kutcher is. Will more celebs adopt this approach? We will need more understanding law enforcements for that to happen.